RAILBLAZA extends European distribution network into Italy

RAILBLAZA – the New Zealand-based boat mounting solutions and accessories provider – has continued its move into the European market with the appointment of an exclusive distributor in Italy.

It has appointed Osculati, a global marine accessory manufacturer and distributor to look after sales in the region. RAILBLAZA Sales Director EMEA, Nick Edgington, said: “After nearly a year of strategic communications and several face-to-face meetings with Osculati, I am delighted that we have been able to agree terms.

“Its unrivalled infrastructure and reach into the market will ensure our continued growth in Italy. Osculati’s healthy investment in stock will allow trade customers in Italy to access our most popular products which can be shipped next day. I look forward to working with Giorgio Osculati and his team to launch the brand at the Genoa Boat Show.”

Osculati, founded in 1958, has grown to become a global leader in B2B sales of marine accessories with a turnover of €112 million in 2023. Among 7,000 of its own-brand articles, Osculati is the exclusive partners of numerous international brands such as Lewmar, Whale, Oceanair, Polyform, Victron, Marlow, and now RAILBLAZA.

Giorgio Osculati, Executive Director, Osculati S.r.l. added: “The line of RAILBLAZA products provide a nice complement to several of our own-brand products. I see a lot of potential for its innovative mounting solutions for the retail and OEM markets. I have been impressed with how the brand and products have been presented and I have been assured that investment in new products will provide us, and our customers, with additional sales opportunities.”