Share
Tackle legend Shimano has described the relaunch of its flagship Stella SW – an iconic reel in its illustrious portfolio for three decades – as a ‘monumental’ event.
The company’s Tim Bouwens, Marketing Team Manager – Fishing, told Angling International: “The new Stella SW represents our unwavering commitment to innovation and excellence in the fishing industry. It has been our flagship product for over 30 years and the latest iteration continues to push the boundaries of what anglers can expect from their gear.
“This relaunch is not just about introducing a new product – it is about reaffirming Shimano’s position as a leader in fishing technology and our dedication in providing anglers with the best tools to conquer the toughest challenges.”
Bouwens said that Shimano’s aim with the new SW is to elevate the angling experience to unprecedented levels. “We wanted to create a reel that combines unmatched strength, durability and performance – a unit capable of handling the most extreme saltwater environments and the toughest fish. By integrating cutting-edge technologies and refining every detail, we sought to provide anglers with a reel that offers superior control, power and reliability, ensuring they can tackle any challenge with confidence and conquer the impossible.”
At the core of the Stella SW lies Shimano’s trusted HAGANE Gear, now enhanced with INFINITYXROSS technology for unparalleled strength and durability under the heaviest loads. The reel’s INFINITYDRIVE boosts winding torque by an impressive 26%, ensuring effortless cranking power during the most intense battles.
When you need total control, the XX-TOUGH DRAG system is there to deliver. Featuring oversized washers for increased durability and reduced heat build-up, it ensures smooth and precise drag adjustments, even during prolonged fights with the most powerful saltwater predators. The larger front drag adjustment knob has also been redesigned for intuitive and reliable control when the stakes are at their highest and the fight is at its most intense.
The Stella SW is engineered for the toughest saltwater challenges. Its X-Protect and X-Shield technologies provide superior water resistance, keeping the reel performing flawlessly even in the most punishing environments. An additional waterproof seal in the handle knob enhances durability, ensuring the Stella SW is always ready for action.
“The new Stella is packed with stand-out innovations that highlight Shimano’s dedication to precision engineering and technological advancements. They demonstrate the brand’s relentless pursuit of excellence and our commitment to providing anglers with the most advanced and reliable equipment available,” added Bouwens.
Key features include:
INFINITYXROSS: Enhanced HAGANE Gear design for maximum strength and durability;
INFINITYDRIVE: Increases winding torque by up to 26% for effortless cranking power;
INFINITYLOOP: Asymmetrical ultra-slow oscillation ensures flawless line lay for longer, more accurate casts;
XX-TOUGH DRAG: Delivers exceptional power, smoothness and heat resistance during intense battles;
ANTI-TWIST FIN: Available in two size options for superior line management;
HEATSINK DRAG: Regulates drag heat build-up to maintain peak performance;
SILENTDRIVE: Guarantees quieter, smoother operation for an enhanced angling experience.
“The Stella SW is more than just a reel – it’s a commitment to excellence. The craftsmanship and advanced technology make it the ultimate choice for passionate saltwater anglers who refuse to compromise,” said Bouwens
Available in three models (10000PG (gear ratio: 4.8:1), 10000HG ( 5.6:1) 14000XG (6.2:1), the Stella SW is ready to take your fishing to the next level.
T: +31 40 261 2222
www.shimano.com
