All eyes turn to largest ever China Fish in February

China Fish continues to evolve rapidly and this year’s event is set to become the largest since the first ever show in 1991.

Scheduled to take place from February 9th to 11thj at the China International Exhibition (Shunyi Hall), in Beijing, it will play host to over 700 exhibitors representing all major fishing tackle manufacturing centres across China, including 120 first-time exhibitors. With an exhibition area covering 40,800sqm (439,167sqft), China Fish will welcome international buyers from around the world.

Li Jiang, President of China Fish, said: “This year, many exhibitors are expanding their booths and numerous companies have selected China Fish 2025 as the ideal platform for launching their new products. To accommodate this growth, we have added more space to the exhibition area. The show is designed specifically for the global sportfishing tackle market, with over 95% of exhibitors being source manufacturers, who offer competitive pricing and a variety of customisation options. It’s important to remember that this is a trade-only event, open exclusively to professional buyers.

“Our exhibitors are professionals who possess extensive international market experience, along with efficient design processes and production techniques and they can meet their international clients’ needs effectively.”

China Fish is committed to creating an internationally welcoming atmosphere. All exhibitors communicate in English and the event offers a range of services designed to enhance the business experience for international buyers:

• Visa invitation letters: Complimentary letters are available to assist with visa applications;
• Airport transfers: Complimentary pick-up and drop-off services are available from Beijing Capital International Airport to select hotels;
• Free show shuttles: Complimentary shuttles will operate between China Fish hotels and the venue;
• Interpreter services: Access to English and other language interpreters;
• Early badge pick-up: Attendees can pick up their badges a day early at designated hotel lobbies if booked through China Fish;
• Visitor Lounge: A dedicated lounge will be available for attendees to relax and refresh during the event;
• Best Product Showcase: Exclusively for international buyers and media, this event highlights outstanding products from various manufacturers and brands, emphasising innovation and quality. Winners will be determined through votes cast by international buyers and will be announced during the Banquet on the second day of the show;
• Ongoing sourcing: Continue sourcing over 800 suppliers and 8,000+products on the China Fish All-in-One Platform, even after the show, for one year.

To express gratitude for the continued support from international buyers, the organiser and sponsors will provide Starbucks Light Lunch Vouchers and China Fish Hotel Vouchers during the event.

Citizens from 38 countries can visit China visa-free until December 31st, 2025. Additionally, travellers from 54 countries can transit through Beijing visa-free for up to 144 hours.

Registration will be $55 per person for the three-day event. Returning visitors can simply send attendee names to Lijiang@chinafish.cn, while new visitors can register easily at www.chinafishshow.org. T: +86 10 58203101/2/3 E: Lijiang@chinafish.cnwww.chinafishshow.org