fbpx
LOADING

Type to search

Europe

Brothers’ ‘big risk’ opens gateway to major European possibilities

Share

Youth took centre stage at Angling International LIVE in the shape of two enterprising brothers from France.

Morgan Binet (right of picture) and brother Pierre (left) – both in their mid-20s – founded Autoboats Fishing from their home in northern France in 2019 with a unique line-up of mainly saltwater lures that have attracted a fanbase in the north and mid-west of the country.

Ambitious to show off their baits to a wider audience, the youngsters took what they described as a ‘big risk’ by investing in the European showpiece and it is one that they believe has paid off. They told Angling International: “It has opened the gateway to major possibilities for the company.

“Exhibiting in Budapest was a major step for us, but we are delighted with the response. We have been presented with a lot of opportunities across Europe. It was good for us to come here and learn about the European market and show the trade what we have to offer. It was a great learning curve.”

They revealed that the brand got off to a solid start on the first day of the show with ten enquiries from visitors to their booth from countries that included the UK, Belgium, Spain, Malta, Italy, Norway and Japan.

“We were particularly pleased to receive interest from the UK, Spain and Norway. They are big fishing areas that are similar to France in terms of fishing.”

Star of the show for the company was its Bumble Slug, a product designed specifically for bass and zander fishing. “In France many anglers fish with the slug, but it is quite new to the rest of the European market,” they said.

“Visitors showed great interest in its unique and erratic action and its ease of use.” The Slug also picked up the runners-up prize in the Saltwater Lures Hooks & Rigs category of the Product Showcase.

Autoboats is proud of its ‘Made in France’ ethos which gives the brothers total control of all aspects of the business. “We use French or EU-sourced raw materials and can offer quick and reliable delivery for a small minimum quantity of 100 lures,” they added.

Leave a Comment

Your email address will not be published. Required fields are marked *