New European trade exhibitor announces major acquisition

First-time European trade show exhibitor Leech Eyewear arrived at Angling International LIVE with big news to reveal.

Leech – one of Scandinavia’s best-know fishing sunglasses brands – announced the acquisition of Headbanger Lures of Sweden and showed off a selection of the company’s baits on its booth in Budapest. Jimmy Åsedal (below), the company’s part owner and COO told Angling International that the move was the first step in an expansion plan that will see it build a ‘house of brands’ within its business.

“Headbanger is the first addition to the new house of brands group as we look for new companies and brands in the sport fishing markets. On our radar are businesses that are unique. This is the start of a new adventure for the group and we are super excited to be putting our foot on the throttle. Things are going to happen fast.

“Headbanger is unique with its head at the heart of the lure. It is the part of the bait that dictates the way it moves and which makes it so special. It is not conventional and is a one-of-a-kind in a competitive market.”