Fly fishing industry veteran joins Far Bank Enterprises

Tom Larimer, formerly of top fly fishing brands St. Croix and G.Loomis, has joined Far Bank Enterprises – owner of Sage, RIO Products, Redington and Fly Water Travel – as Director of North American Wholesale Sales.

Larimer, who has 30 years of experience within the fly fishing industry, will lead national account sales and relationships and manage Far Bank’s team of sales reps serving speciality dealers across the continent.

Speaking to Angling Trade magazine, Mike Moore CRO at Far Bank, said: “We are thrilled to be adding someone of Tom’s calibre to our sales leadership team. His depth of experience has given him a perspective few can match. Tom has earned the respect of both accounts and sales reps he has worked with over the years. He is a terrific person to both work and spend time on the water with. He will be a positive addition to our culture here at Far Bank and will further strengthen our connection with the fly fishing community.”

Larimer said: “I could not be more excited to join the Far Bank team. During my time in the fly fishing industry, I’ve always admired the Far Bank brands and the role the group has played in both the heritage of fly fishing and the sustainable growth our of sport’s future.

“I feel fortunate for the opportunity to be part of this incredible team and the iconic brands in the Far Bank portfolio.”