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Mud Hole launches ‘most comprehensive’ buying programme


Mud Hole Tackle – part of the Foundation Outdoor Group – has launched what it describes as the industry’s most comprehensive tiered buying programme for rod building businesses.

With Bronze, Silver and Gold levels, Mud Hole Advantage members can enjoy significant price discounts based on their annual purchases. And joining the scheme requires a buy-in of just $500.

“Mud Hole Advantage is the next evolution of our commitment to helping rod building businesses grow and thrive,” said Stuart Crawford, Foundation’s Director of Sales. “With a low entry point, substantial business pricing incentives and a dedicated team of business account specialists, the programme is uniquely positioned to serve the rod building business community.”

With Mud Hole Advantage, members enjoy easy ordering through the programme’s web portal. Customers also benefit from access to Foundation’s white label finished rod programmes and express fulfilment for Gold and Silver level members. Media and marketing services, including graphic design and social media consultation, are also available.

“We’re able to offer the industry’s widest variety of products at tremendous discounts from brands including American Tackle, CRB, MHX and ProProducts,” Foundation’s President and COO, Brook Oliva said. “Mud Hole Advantage is a great opportunity for fishing rod building businesses to get a leg up on their competition. We’re looking forward to helping the rod building industry grow.”

For more details and to learn how the Mud Hole Advantage tiered buying programmes benefits rod building businesses, visit mudhole.com/advantage

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