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Acme Tackle acquires Two Brothers Innovations


Acme Tackle – part of the Hard and Soft Fishing group – has added rod builder and designer Two Brothers Innovations to its expanding portfolio of brands.

Based in Bemidji, MN, Two Brothers Innovations owns two brands – Elliott Rods and 2B Fishing – and its owners, Paul Thorne, Gregg Thorne and Aaron Templin, will remain with the business following the acquisition,

“We are thrilled to add Elliott Rods and 2B Fishing to Acme’s family of brands and portfolio of industry leading products,” said Robin Hancock, President of Acme Tackle Company. “We have been catching fish with their rods for years and are honoured to continue their legacy of quality, performance, innovation and bringing products to the market that deliver the best fishing experience for anglers.”

Paul Thorne, co-founder of Two Brothers Innovations, added: “To have 2B Fishing and Elliott Rods join this group of exceptional brands is very exciting. We share many similar values and knew this was a fantastic opportunity to continue building both brands that we could not afford to miss. Partnering with Acme Tackle helps Two Brothers Innovations to further establish itself as a market leader, while continuing its strong focus on quality and innovation.”

“We are delighted to have this opportunity for Two Brothers Innovations and to see Elliott Rods and 2B Fishing grow into bigger and better things. It’s what our vision for these brands always was and we know the potential ahead of us is huge” added brother and co-founder Gregg Thorne.

“I am proud of how Elliott and 2B Fishing has grown over the years. I’m excited about joining the Acme Tackle team and for the opportunity to achieve new heights in rod development, as well as other products that give anglers more tools for success” said Templin, co-owner of Two Brothers Innovations.

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