Mustad strengthens sales team in DACH region

Mustad has bolstered its presence in Europe with the appointment of a Country Manager for Germany, Austria and Switzerland (DACH).

The new man is David Hart (pictured), whose 33 years in the industry include periods with Blanchard’s Angling, Hardy & Greys and – most recently – 17 years with Pure Fishing.

With his background in sales and account management, he will be responsible for building relationships with key clients, identifying new business opportunities and driving sales growth in the DACH market.

Mustad says that a presence in Europe through strong partnerships and direct entry into some markets is a top priority, with central Europe offering ‘huge potential.’

“Working together with our partners across the region has proven successful for growing both the Mustad and LIVETARGET brands,” said Director of Sales EMEA Mihovil Vudrag.

“We have serious ambitions for brand development where a curated product selection, determined team and strong partnerships are crucial. Interest in our expanded product range has grown significantly among European anglers. David will play a pivotal role in growing our presence in the DACH markets.”