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Early surge in visitor registrations for Angling International LIVE


The number of retailers registered to attend this year’s Angling International LIVE is 20 times higher than those who committed to the European show at the same period last year.

The surge in visitors registering for Angling International LIVE includes representatives of companies from across the world, including the US, China, Japan and throughout Europe. A delighted Rob Carter, owner of Angling International, said: “In the first four days of registration we have seen a healthy increase in people signing up to attend our new show compared to the EFTTEX show of last year.

“We are immediately on target to achieve higher numbers of retailers before we have even begun to market it. Getting 20 times the number of early registrations is a very encouraging start. It is not only retailers signing up, although they will be our main target going forward.”

One of the first to register to attend Angling International LIVE was Sølvkroken, a Norwegian brand that was founded in 1930 and is a major supplier and distributor of trout, salmon and perch fishing tackle across Scandinavia and Europe.

Anders Nygård, the company’s Brand Manager said: “We are owned by a Norwegian family and its investment company who instigated a renewal project for the Sølvkroken brand last year, aiming to take it into new categories and new markets.

“We have been attending EFTTEX every year and also go to China Fish, ICAST and the Osaka Fishing Show most years. We are always looking for partners who can elevate our business either by wider distribution of our brands in new markets or a new brand to distribute in Norway.

“So if we go back home with a lead or agreement on either of those two, we would say it has been a successful show for us. On a wider perspective, it is important for the trade to have a gathering where we can all meet colleagues from Europe and a venue to show and see new products from the region.”

Harry Brake, Managing Director of England-based Veals Mail Order, travels the world to trade shows and knows the importance of such events to the industry.

Talking to Angling International, Brake said that he has visited trade shows in Japan and China in the past and has been a regular at the European show. He also said that he is looking to attend ICAST later this year.

Brake said: “I signed up for Angling International LIVE for the networking opportunities and to source new product. It is important to have a European show because so much business is conducted there that would not have been concluded otherwise if we didn’t get together.”

Netherlands-based Raptor Boats – one of the top three carp fishing boat suppliers in Europe – has been a regular visitor to the region’s trade show in the past. Bram Buermans told Angling International: “We have visited the show many times to find new suppliers, see existing ones and view new products.

“I am looking forward to a show that delivers enough exhibitors and visitors doing business together.”

• To register as a visitor for Angling International LIVE click here now

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