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North Point adds to brand portfolio


North Point Brands, the owner of Cheeky Fishing and Wingo Outdoors, has added RepYourWater and RepYourWild to its portfolio of brands.

RepYourWater, an apparel manufacturer, was founded in 2011 in Colorado by husband and wife Garrison and Corinne Doctor and to date has donated more than $400,000 to conservation.

“We have worked together [with North Point] through the years in different capacities and now that we have joined forces we will make a bigger difference as brands committed to conservation and sustainability,” said Corinne Doctor (main picture), who becomes Director of People, Process and Planet at North Point.

Garrison, who becomes Creative Director, said: “Bringing together four brands making great products for the right reasons is going to allow us as a team to elevate each brand individually. We’ve got big goals ahead.”

North Point CEO Ted Upton confirmed that all employees at RepYourWater and RepYourWild are being retained. “Our brands have similar values of making top tier product with forward thinking conservation and sustainability ethics. We’re stronger together,” he said.

The combined business will co-locate in Massachusetts, the home of North Point, and Colorado, while normal operations continue uninterrupted.

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