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Z-Man Fishing continues to strengthen senior management team


Following the promotion of Sales Manager Ryan Harder (main picture) to Brand Manager in July, Z-Man Fishing Products has further strengthened its senior team by filling the position with new recruit, Brandon McKellar.

A former salesman for Academy Sports and Sportsman’s Warehouse, McKellar (below) then became a science and social studies teacher for seven years but left the profession when the pandemic closed many schools. 

He will work directly with National Sales Manager Glenn Young and be the first point of contact for the company’s six sales rep groups in the US and Canada, as well as its major distributors.

“Growing up, I lived ten minutes down the road from the lake where the Z-Man Chatterbait rose from a local legend to a worldwide fish-catching sensation,” said McKellar. “It’s pretty cool how things have come full circle.”

Young said that McKellar’s diverse background, skill set and angling experience ‘set him up for immediate success’ while, speaking of Harder, Z-Man President Daniel Nussbaum added: “Having Ryan in a role where he can bridge the gap between our product development, marketing and sales teams will enable us to bring more new products to market faster and in a more impactful way.”

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