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Ralph Dijk leaves Pure Fishing after a decade


Ralph Dijk has left Pure Fishing after ten years to become General Manager International for Middleby Outdoor, a specialist in commercial, residential and industrial food services.

Dijk (pictured), who took up his new role this month, was most recently Pure Fishing’s Marketing Director EMEA. He began his career in the tackle industry at DAM where he was Product Marketing Manager from 2005 to 2013.

He then joined Pure Fishing as Global Brand Business Manager and was promoted to Director of Global Brands in 2016, becoming Senior Brand Development Manager when Pure Fishing was acquired by Newell Brands the following year.

He was appointed Pure Fishing’s Brand Development Director EMEA in 2018 and then Marketing Director EMEA in 2021.

“I am extremely grateful and excited to start this new journey,” said Dijk. “I am going to learn a lot about a new industry, expand my responsibilities and focus on driving profitable growth with a talented team. I can’t wait to start working with our three premium brands.”

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