AFW Brands acquires Aqua Clear Tackle
American Fishing Wire (AFW) – a leader in line, leaders, lures and rigging products – has acquired Aqua Clear Tackle.
The brand is well known throughout the Mid-Atlantic region for its single and double bottom fishing rigs. They feature unique components that minimise tangles. “Aqua Clear’s success has been due to our innovative clear ‘T-shaped’ stand-offs that are made in the USA and because we only use the highest quality components from trusted manufacturers like AFW terminal tackle and HI-SEAS Grand Slam mono leaders,” said the company’s VP, David Lorenz.
“Aqua Clear has been producing and selling high quality rigs for over 40 years,” added Shawn Carpenter, Sales Manager of AFW. “Due to some recent changes in the market, the timing of this acquisition could not be better. We are excited to introduce our customers to Aqua Clear and to grow sales within the Mid-Atlantic region and beyond.
“Customers on both sides of this transaction will benefit from improved fill rates, enhanced packaging and by the expanded care of AFW’s larger customer service and sales staff. Distributors and dealers will also be able to utilise AFW’s convenient online wholesale website for placing orders and checking purchase history.
“AFW plans to collaborate with customers and to develop new, innovative Aqua Clear rigs and related products.” The acquisition is scheduled to close on November 15th.
AFW has been suppling fresh and saltwater anglers since 1926 and has the largest selection of wire line and leader products in the industry.