GSM Outdoors says that it has an ‘incredible vision’ for Cuda following its acquisition of the fishing tools supplier.
Edward Castro, CEO of the group which owns over 40 outdoor sports brands, said: “We have an incredible vision for Cuda building off its tradition of quality products that add value for anglers everywhere. Utilising our customer relations, top notch engineering and quality manufacturing, we strongly feel that we can grow Cuda into a brand that all anglers will rely upon.”
Crispin Powley, GSM Outdoors Senior VP of Fishing, added that the acquisition filled a vital need in the group’s growing fishing portfolio. “Tested and designed by professionals, Cuda fishing tools are built to last in all types of water.
“We recognize the tool and accessory category as an integral piece of the fishing experience, and something missing from our portfolio. When researching the category, the Cuda brand became the benchmark for what we found ourselves comparing every other brand to. In staying true with our mission of providing the highest quality of products to our consumers and retail partners, we are very honoured to add this brand to the GSM family.”