Rapala’s best-selling CrushCity enjoyed a winning start to ICAST this week with two prizes in the New Product Showcase. The Finnish brand’s hugely successful bait took awards in the fresh and saltwater soft lure categories ...
One of the newest Board members at EFTTA – the body that represents the trade in Europe – has called for protection for trailblazing brands that are investing in innovation. Moira Dal Pozzo, Product Manager ...
One of Canada’s largest distributors of fishing tackle has announced new partnerships with six world class brands on the opening of a new warehouse to serve its east region dealer network. The Korth Group has ...
Nordic Fieldsport, the Danish owner of the iconic Swedish lure brand Wolfcreek, has announced a strategic partnership with Sean Wit, one of Europe’s most recognised and influential figures in modern predator fishing. The agreement marks ...
