Foundation Outdoor Group reinforces partnership with iconic tackle brand
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The Foundation Outdoor Group reinforced its strategic partnership with Shimano North America Fishing by hosting an exclusive, invitation-only launch event at the Mud Hole Custom Tackle headquarters ahead of the ICAST industry showcase.
The event, held at Mud Hole’s 76,000-square-foot facility, welcomed 65 high-profile retailers, media members and industry influencers. The company’s Education Center served as the backdrop for the preview, offering an intimate environment for stakeholders to engage directly with Shimano’s upcoming gear.
The event proved to be a harbinger of success for the brand, as two of the featured products – the Ledge Runner adjustable-depth offshore trolling lure and the redesigned Curado DC 150 low-profile baitcasting reel – captured Best of Category honours at the event’s New Product Showcase the following day.
Other marquee products featured at the event included:
- Rods: The Poison Glorious bass rods, Insurgence inshore rods and the G. Loomis Asquith fly rod;
- Reels: Stella SW spinning reel and the Nexave combo;
- Terminal tackle & line: Zumverno 95SP MR jerkbait and Aero 8 braided fishing line.
“We are honoured to support Shimano and host this launch event at Mud Hole,” said Brook Oliva, President and COO of the Foundation Outdoor Group. “From the individual product displays to the atmosphere, Shimano’s presentation was top-notch.”
Jason Livermore, President of Shimano North America Fishing, echoed this sentiment, noting that the collaboration effectively utilised Mud Hole’s specialised infrastructure. “The Shimano launch event was a complete success, not only showcasing our impressive product line-up and commitment to the sportfishing industry, but also the tremendous facilities at Mud Hole,” he said. “We’re very thankful to Brook and the entire Foundation Outdoor Group team for helping us plan and execute such an impressive event.”
As the parent company of a diverse family of sportfishing brands, Foundation Outdoor Group continues to position its Oviedo headquarters -which includes a 35,000-square-foot fulfilment centre and a dedicated video production studio – as a central hub for industry engagement and education.
