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Some of the best known and most iconic lure brands on the planet will be on show in one booth at this month’s European tackle trade show in Brussels.
PRADCO – one of the world’s largest suppliers of baits – will be showing off products from what it describes as its Growth Brands that include household names BOOYAH, YUM, Rebel, Bobby Garland Crappie, Thill, Whisker, Seeker Tackle and Great Lakes Finesse.
The Arkansas-based business has earmarked lures from the brands for special treatment with new product launches and heightened marketing exposure.
At this year’s show PRADCO will be introducing new BOOYAH Flash Point Minnows and Micro Series from Great Lakes Finesse (below), which is described as ‘awesome’ for heavily pressured bass fisheries.
PRADCO General Manager and Vice President Bruce Stanton told Angling International: “Europe has always been important to many of PRADCO’s brands, but particularly Bomber. The Bomber Long As have been used historically in the Swedish and Finnish pike markets. Many special colours have been created for the Scandinavian market and much of the credit for that goes to our distributor in the area, Hans and Leif Lindholm of Wiggler, for these efforts.”
Stanton said that PRADCO’s priorities at EFTTEX will be spending time with its exclusive distributors to discuss their markets and identify potential new distributors.
“EFTTEX has always been important because it represents the most economical option to spend an hour or two with longstanding customers in Europe.”
He added that PRADCO is not ‘super optimistic’ about the European market. “Unfortunately, the overall region has been down for the company over the past few years. Russia was our largest market, but since it initiated the war with Ukraine we do not ship there.
“The business in Ukraine – a great market for Bomber – is also down. We will work with our distributors in other countries, but it is impossible to make up the volume and impact of Russia and Ukraine.”
EFTTEX Booth No. E14
T: +1 479 441 1017
www.lurenet.com
