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This year marks a milestone for one of the fastest growing hook brands in the world with the launch of an award-winning product onto the European market.
BKK’s ARMOPOINT series – known for its groundbreaking materials and superior performance – has already made waves within the US bass fishing community as well as winning an award at ICAST for its innovative design. Now, with Europe’s rich and diverse predator fish species in mind, the brand is offering a new, tailored line of hooks that meet the unique demands of the region’s anglers.
“Our commitment to innovation in fishing tackle is not just about technology,” said Michele Gori, VP of Product at BKK. “It is all about understanding the needs of anglers in specific regions. With the introduction of ARMORPOINT to the European market, we are offering hooks designed specifically for predator fishing for species that include perch, pike and zander – all while adapting to Europe’s complex and diverse water systems.”
The ARMORPOINT series features hooks that are designed for precision, strength and durability in the most demanding fishing environments. The four key hooks in this line-up – the Offset Worm WG Large Eye, Straight Baitholder Large Eye, the classic Offset Worm WG and Hyperlatch-71 – have been optimised for European predator fishing techniques, including the popular Cheburaska fishing method used all across the region.
The ARMORPOINT Offset Worm WG Large Eye is designed for Cheburaska near structures and is ideal for anglers targeting pike and zander with its enhanced gap and hook-shank geometry, ensuring a perfect fit for larger soft baits while minimising bait damage. The ARMORPOINT Straight Baitholder Large Eye is a versatile hook designed for Cheburaska fishing in open water. Meanwhile, the Offset Worm WG remains the versatile go-to for all predator species, providing unmatched penetration and reliability.
The Hyperlatch-71 is a new treble hook with a hybrid shape that combines the advantages of a round bend and O’Shaughnessy hook for an optimal hook-to-landing ratio and greater resistance.
“We have spent years perfecting our materials, and the HCS (Hyper Carbon Steel) technology used in ARMORPOINT hooks represents the pinnacle of our research and innovation,” says Scott Xu, Chief Marketing Officer at BKK. “With its astonishing strength, razor-sharp points and incredible durability, the HCS material ensures that these hooks maintain their edge even after extended use in the most rigorous fishing conditions.”
At the heart of the success of ARMORPOINT is HCS – a material that has taken the fishing tackle industry by storm. Not only does HCS provide exceptional strength, but it also maintains the sharpness of the hook point, making it ideal for predator fishing. The hardness of the material allows for prolonged sharpness in challenging environments, even after multiple strikes and frequent use.
Furthermore, BKK’s superslide coating technology plays a key role in enhancing hook penetration, particularly important when fishing with ultra-light lines or when targeting predator species with hard bony mouths. This coating reduces friction during the hook set, improving the speed and efficiency of hook penetration, which is vital for every angler.
“At BKK, we don’t just create products, we create experiences,” says Gori. “The ARMORPOINT series is the result of listening closely to our customers and understanding their needs in the field. Whether you are fishing in the clear waters of Scandinavia, the murky lakes of Central Europe or the challenging waters of the UK, we have designed ARMORPOINT to perform in all conditions.
“BKK’s relentless pursuit of excellence in user experience is reflected in the positive feedback from millions of anglers worldwide who trust our hooks for their reliability, sharpness and strength. It is this commitment to quality and innovation that has solidified the position of BKK as a global leader in the fishing tackle industry.
“As we look ahead to the future of predator fishing in Europe, the ARMORPOINT series will continue to evolve. With an unwavering commitment to quality, BKK is focused on providing anglers with the tools they need to push the boundaries of the sport. We believe that ARMORPOINT will not only meet the expectations of European anglers but exceed them, offering a new level of performance and reliability that will set the standard for years to come.
“With a growing reputation for quality and innovation, BKK is poised to lead the charge in predator fishing across Europe. Whether you are chasing the giant pike in Sweden or battling the powerful river zander in Germany, ARMORPOINT will be your trusted companion on the water.”
Key takeaways:
● The ARMORPOINT series brings award-winning technology from the US bass fishing market to Europe’s predator species, including perch, pike and zander.
● HCS material offers unrivalled strength, durability and sharpness even after prolonged use.
● BKK superslide coating ensures effortless hook penetration, making it ideal for hard bony mouths.
● The commitment to user experience is at the heart of every product BKK develops, with millions of anglers worldwide choosing its hooks for their reliability and performance.
T: +86 21 62370171
E: info@bkkhooks.com
www.bkkhooks.com
