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For fishing retailers, building an assortment that serves different anglers, fishing styles and seasons is an ongoing challenge. FINNTRAIL – an exhibitor at the ANGELWELT fishing show later this month – brings these categories together under one brand, offering technical apparel, footwear and accessories designed for a wide range of fishing conditions.
From boat fishing and wading to fly fishing and ice fishing, FINNTRAIL’s broad portfolio helps retailers meet different customer needs while building a comprehensive assortment from a single supplier. The product lines highlighted below are just a selection of the range, which includes additional models and options across categories and seasons.
Boat fishing: Tournament Set
Boat anglers need reliable protection from wind, rain and water spray, often while spending long hours exposed to the elements. FINNTRAIL’s Tournament Set combines a four-layer waterproof suit with a water-repellent finish, fully taped seams and water-resistant zips. An adjustable hood, a high collar with a microfleece lining and neoprene inner cuffs provide additional protection against the elements. An ergonomic fit, reflective details and practical storage and attachment points for fishing tools complete the design.
Fly fishing: Proguide Set
Designed for anglers who spend extended periods wading, the Proguide Set combines five-layer membrane waders, a four-layer waterproof jacket and wading boots. Spacious chest pockets accommodate fly boxes, while dedicated tool attachments and a net attachment point keep essential equipment close at hand. Reinforced neoprene socks add durability in areas subject to regular wear.
Spinning: Wademan Set
The Wademan Set combines waders, a jacket and wading boots, with a choice of felt or rubber soles. It gives retailers a dedicated offering for anglers who fish while moving through rivers and shallow water, complementing the Tournament and Proguide ranges.
Ice fishing: Escape Insulated Suit
The Escape extends the assortment into winter fishing and other cold-weather activities. Designed for temperatures down to -40°C, it combines a weatherproof outer layer with Thermalrate insulation. Its F.I.L.L. system is designed to provide buoyancy in the event of accidental immersion, while reinforced wear zones and reflective details add practical features for demanding winter conditions.
These four product lines illustrate how FINNTRAIL caters to distinct fishing segments. They represent only part of the collection, with many additional products available across the brand’s wider fishing apparel and gear range. Beyond these featured sets, FINNTRAIL offers wading boots, rubber boots and trekking boots, alongside base layers, fleece, thermal jackets and vests, rainwear and softshell apparel. Accessories include waterproof bags and backpacks, gloves, headwear, neckwear and polarised sunglasses.
“This breadth creates opportunities for retailers to build more complete gear packages and cross-sell complementary products,” said FINNTRAIL “It also helps them serve customers throughout the year, from anglers looking for waterproof gear in wet weather to those needing insulated clothing for winter fishing.”
Rather than sourcing every category from multiple suppliers, dealers can build an assortment around one brand that serves different types of anglers and a range of environments.
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FINNTRAIL supports dealers and distributors with product training, educational materials, catalogues, and high-quality photo and video content. The company also builds brand awareness through its social media communities, collaborations with local fishing influencers and content creators, and participation in major fishing and industry events. The aim is to help partners generate demand, strengthen their local presence and build long-term, mutually beneficial relationships.
FINNTRAIL will be exhibiting at ANGELWELT in Berlin from November 27th to 29th, in Hall 6.2, Stand 603A. It welcomes prospective dealers, distributors and other industry partners to meet the team and discuss opportunities for cooperation.
T: +372 880 4126
sales@finntrail.com
www.finntrail.com
