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Stronger! New-look award-winner returns to China Fish


BKK arrives in Beijing following new plant move and with additional new market channels, game-changing product innovation and FIVE Good Design awards

Since 2019 the company has:

  • Moved into a new 450-acre (182-hectare) production plant in 2022, aimed at strengthening its ability to innovate, expand its product portfolio and increase production capability, accuracy and cost-efficiency;
  • Increased new market channels with the setting up of BKK USA in Miami in 2020 and opening its third overseas office in Toronto, Canada, three years later;
  • Launched the BKK Hyper Carbon Steel hooks in 2023 which offer much stronger and harder hooks to enhance the fishing experience and cope with the biggest fresh and saltwater monsters on the planet;
  • Won five further Good Design Awards in Japan – BKK GT-Rex (2019), Raptoz-Z (2020), Titan Series (2020), Raptzor-X (2022) and Viper-41 (2023) to add to the Lonediablo (2017).

The company said: “The COVID pandemic heavily affected economies and businesses, including global supply chains. BKK realised that inflation was affecting business confidence and buying power, driving consumers to adjust their buying habits in fundamental and permanent ways. For that reason we made some significant improvements to our operations and strategies.

“We are looking forward to showcasing the BKK global business milestones we have achieved and revealing our plans for the future at China Fish. The event is an important platform for our business.”

The company is looking forward to an improvement in the market following a challenging 2023. “We believe that BKK will continue to grow this year as we increase our sales and marketing activities by staying closer to the many regions across the world by better understanding local demands through collaborations with pro-anglers, tournaments and attending trade shows.

“We are also looking to increase production capacity and efficiency further.”

China Fish Booth No: B060

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