Livingston teams up with four-times Bassmaster Classic Champion

A four-times Bassmaster Classic Champion has collaborated with Livingstone Lures – maker of the EBS natural sound baitfish technology – to deliver 11 high performance tournament lures.

The Texas-based company has unveiled the Rick Clunn Collection, a signature series that uses Livingston’s proprietary technology which replicates the sounds of distressed baitfish rather than the traditional rattle.

“Every lure in the line-up has been subjected to real world testing under tournament conditions,” said Livingston. “These are not conceptual designs or market-driven releases. They are tools shaped by decades of experience, refined through countless hours on the water and validated by one of the most consistent performers in professional fishing history.

“The result is a collection that delivers reliability, adaptability and performance across a wide range of conditions.”

One of the defining principles behind this collection is something Clunn has emphasised for decades – the pause. When a lure stops, it creates vulnerability. That moment triggers a predator’s instinct to strike. It is a window where hesitation turns into commitment.

Clunn explains it simply: “The power of the pause is what brought me to Livingston Lures. When a lure stops, it creates a moment of vulnerability that triggers a predator’s instinct to strike. Livingston Lures are the only lures that combine that critical pause with the natural sound of a baitfish in distress. That added element transforms Livingston Lures into something truly multi-dimensional.”

By combining precise action with biological sound, the Rick Clunn Collection amplifies that moment and turns it into a consistent trigger.

“Fishing has evolved,” adds Livingston. “Pressure has increased and technology has changed the way anglers locate and target fish. The Rick Clunn Collection is built for this modern landscape.

“Each lure is designed to perform in real conditions where fish have seen everything. Whether you are fishing clear water reservoirs, muddy river systems, or heavily pressured lakes, these lures are engineered to stand out and produce.

“This is not about following patterns. It is about creating reactions.”