Danish brand continues to add European distribution partnerships

The distribution agreements across Europe just keep on coming at fast-growing Danish-based Nordic Fieldsport.

The latest to join the ranks is Fin Fishing, which will be bringing Myran Sweden, Wolfcreek and Pulz Bait to the market in Bosnia and Herzegovina.

Founded by passionate angler Jovo Vuleta, Fin Fishing began as a specialist fishing shop in 2015. What started with a passion for fishing and a particular interest in high-quality Japanese tackle has since developed into a dedicated wholesale business serving a large network of fishing tackle retailers across Bosnia and Herzegovina.

Today, Fin Fishing has established itself as one of the region’s leading distributors, with a clear philosophy of carefully selecting brands and products that offer genuine value to both retailers and anglers.

“Fin Fishing has built its business from the water up. Jovo understands fishing, products and, importantly, what retailers need to succeed. We share the same belief in strong products, close dealer relationships and long-term brand building, making this a very natural partnership for us,” said Eric Svendsen of Nordic Fieldsport.

Jovo Vuleta, Fin Fishing, added:“We are very selective about the brands we bring to our market. With Nordic Fieldsport, we see three strong and very different brands with great potential. We are excited to introduce Myran Sweden, Wolfcreek and Pulz Bait to our retailers and build them for the long term.”

The agreement marks another step in Nordic Fieldsport’s continued European expansion, with Fin Fishing taking responsibility for developing the brands and supporting retailers throughout Bosnia and Herzegovina.