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Scandinavia’s top consumer fishing show continued the upward trend across Europe in tackle shows with a record breaking event in Sweden.
Last month’s Sportfiskmassan attracted 20,217 visitors – 2,500 more than last year – to Elmia in Jönköping and a star-studded list of 120 exhibitors which included the likes of Abu Garcia, CWC, Shimano, Vision, Guideline, Daiwa, Fladen, Frapp Zetrix, Garmin, Lowrance and Comstedt.
Agneta Brunell, Project Manager for Sportfiske Fair, said: “We are incredibly happy about the fantastic reception and great commitment shown by both visitors and exhibitors. The fact that we are also breaking several audience records shows that sport fishing continues to grow and engage people throughout Sweden.”
The tone was set on the first day of the event – Friday – with 4,021 anglers attending to set an opening day record. Saturday’s attendance was also a best-ever with 11,797 people going through the turnstiles. Not to be outdone, Sunday produced another record figure of 4,399.
“The steady annual growth of sport fishing show mirrors the broader enthusiasm for recreational fishing in Sweden, where participation continues to expand – driven largely by initiatives to engage with the next generation,” added Brunell. “There is a clear trend of growing interest among young anglers and this was reflected both in the attendance and in the energy around youth-orientated exhibitors.
“We are seeing more children and teenagers engage with the sport and that is incredibly positive for the future of fishing.”
Next year’s event is scheduled to take place from March 19 to 21 at Stockholmsmässan in Sweden.
