‘Significant milestone’ acquisition for UK retailer

The UK’s largest fishing tackle retailer has increased its portfolio of stores across the region with what it describes as a ‘substantial milestone’ acquisition.

Fast-growing Angling Direct has announced the acquisition of Jack Frost Tackle, a business based in Crawley, Sussex.

The group says: “Acquiring Jack Frost represents significant step forward for both businesses. With our combined strengths we are set to create a more remarkable angling retail experience for our customers.

“The move will enable us to deliver the ever-expanding product range, competitive pricing and choice demanded in today’s retail landscape.

“Going forward, we remain committed to delivering the best possible service, supported by the MyAD membership, our price promise and ADTV for all the latest angling content.”