Custom rod building products supplier celebrates 50th anniversary
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One of the world’s largest distributors of custom rod building products is celebrating its 50th anniversary with a commemorative 2026 catalogue.
Florida-based Mud Hole Custom Tackle – part of the growing Foundation Outdoor Group – is releasing its rod building catalogue with two distinctive commemorative covers and a special section outlining landmark company initiatives over the half century.
In addition, the company is supporting its 50th celebrations through social media and website content and a variety of promotions on its wide selection of fishing and rod building products.
“It’s hard to believe Mud Hole has been in the rod building and tackle industry for 50 years. It has been my privilege to be part of the organisation for 23 years and to carry the torch forward,” said Brook Oliva, Foundation Outdoor Group COO and President.
“I am most excited about the return to our tackle shop roots. Last year we introduced a wide selection of traditional tackle from the industry’s top brands to MudHole.com and to our Oviedo, Florida, retail showroom. While our dedication to rod building is stronger than ever, coming full circle with fishing tackle has been a great strategy for Mud Hole.”
In 2025, Mud Hole expanded its product portfolio to include reels, line, lures, terminal tackle, apparel, and even fishing rods and combos from top manufacturers like AFTCO, Bates, Daiwa, NLBN, Shimano, St. Croix, and Z-Man – and many more.
“With such an impressive line-up of fresh and saltwater fishing products, it’s easy for anglers and custom rod builders to get everything they need in one place at MudHole.com,” said Oliva. “And, with 50 years in the industry and a dedicated staff of professional rod builders and angling enthusiasts, no other company in the industry has the expertise and superior level of customer service to help guide customers in their fishing experience.”
Foundation Outdoor Group kicks off Mud Hole’s 50th celebration this week with an initial two-day promotion on two of rod building’s most popular products – with 25% off the CRB PRO G2 Power Wrapper and 25% off the CRB PRO Ultimate Power Wrapper Kit.
For more information on the fiftieth anniversary and promotion, visit MudHole.com.
