Awards underline tackle giant’s product diversity

Mustad demonstrated its powerful growth as a fishing tackle provider with three awards on the return of EFTTEX.

The company’s intent to become more than just a hook brand was underlined at the European tackle trade show in Brussels when the BAKUTAKI rod and BSJ Metal Jig joined its UV Orange Treble as winners during a memorable night for the company’s European team.

Mihovil Vudrag, Mustad’s Director of Sales EMEA Sport, told Angling International: “The awards showed that Mustad is not only famous and regarded as a hook brand, but also has quality products in other categories as well.”

He added that he was particularly pleased with the success of the BAKUTAKI – winner of the saltwater rod category – which marked Mustad’s entry into the squid rod sector.

“We are very proud of its success. The boat rod is built for serious squid fishermen and is part of Mustad’s dedicated squid fishing line-up, inspired by our BAKU lures.”

The newcomer was among a number of products that caught the attention of visitors to the Mustad booth. These included the winning UV Orange Treble and the whole Ultra Point range, resplendent in its striking new packaging, the recently-introduced Yuzuki Soft Lip lure and the additions to the LIVETARGET soft bait range.

Vudrag added that he was happy with the show. “Our booth was busy all the time. EFTTEX proved to be very successful for us and we got favourable reaction to the rebranding of our products and technology.”

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