Cyprus lure maker strikes distribution deal in Gulf region
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Cyprus-based LuresLab has announced a new distribution partnership with Titanic Marine General Trading, bringing its innovative bait designs to anglers across the Gulf region.
The agreement is described as a natural continuation of a long-standing relationship between LuresLab founder, Dinos Panayi, and his counterpart at Titanic Marine, Sultan Alshamsi. United by a passion for fishing innovation and unconventional lure concepts, the pair have built trust over years of product testing, feedback and shared development.
Panayi said that Sultan has played an active role in testing LuresLab projects in the UAE, providing practical feedback that has helped refine each product before launch. He said: “A joint testing trip is already planned for 2027, underlining the organic nature of a collaboration built over time.”
Titanic Marine was particularly attracted by the originality of the LuresLab range. Rather than following familiar designs, the company saw value in lures that offer anglers a genuinely new approach. Sultan has often summed this up with a joke: “Dinos, your lures are from the moon” – a reference to how different and advanced the concepts appear compared with conventional products on the market.
Distribution will begin with the EZPOP 150 range. Further LuresLab projects will be added as new production batches become available. Before larger-scale orders are placed, the LuresLab team will visit the region to demonstrate the lures and explain their correct use, helping build confidence among retailers and anglers while supporting stronger long-term market penetration.
Titanic Marine will distribute and promote LuresLab products across the UAE, Oman, Saudi Arabia, Bahrain, Kuwait and Qatar.
For Panayi, the value of the partnership goes beyond geographic reach. “It is built on relationship, experience, loyalty, respect and honesty,” he said. “Those values have developed over many years and give us a stable, efficient foundation that fits LuresLab’s long-term vision.”
Main picture: Sultan Alshamsi is pictured during testing of the EZPOP 150 range.
