China growth sees it become Mustad Fishing’s second largest market

Good growth in China this year has seen the country become the second largest market in the world for Mustad Fishing behind the US.

In a post on his Linkedin page, Arild Aakre, CEO of Mustad Fishing, hailed the landmark. He said: “A great achievement by our great sales team in China and everyone else who has contributed during the last 193 years to the build the Mustad Fishing brand, which I believe is the second strongest Norwegian consumer brand outside Norway.

“Although I do not like second places, I have all respect for the work Juton- the number one – has done.”