Danish eyewear brand follows in proud EFTTEX awards tradition
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A brand with a proud history in the EFTTEX awards was on the winner’s podium yet again at last week’s event in Brussels.
Wiley X, which is a four-time previous winner, celebrated the introduction of the JAKL Polished White by picking up the Best New Product Award in the sunglasses category.
The Danish-based company said: “This recognition means a lot to us because the JAKL is not just another pair of sunglasses – it is a gamechanger for anglers who demand precision, protection and performance on the water.
“Powered by our exclusive CAPTIVATE lens technology, JAKL enhances contrast and clarity without distorting natural colours, helping anglers spot subtle movements beneath the surface and read changing light conditions with ease. Combined with market-leading polarisation, interchangeable lenses and all-day comfort, JAKL adapts to every moment – from early morning casts to late afternoon reflections.”
