Electronics brand ‘solidifies’ position at forefront of innovation

Johnson Outdoors brand Humminbird believes that its ICAST New Product Showcase victory further solidifies its position at the forefront of innovation in fishing marine technology.

The company’s XPLORE series of fish finders rose to the top of a field bristling with cutting-edge entries as it won the electronics category in last night’s awards at the show in Orlando, Florida, reinforcing its reputation for pushing boundaries in marine electronics.

“This award is a testament to our relentless drive to innovate and support anglers with smarter, more integrated technology for fishing,” said Braeden Harris, Brand Manager at Humminbird. “ICAST is where the industry’s best meet, and earning this recognition speaks volumes about the strength and future of the XPLORE Series. We couldn’t be more proud of this product and the benefits it provides to anglers.”

XPLORE eliminates the complexity traditionally associated with advanced electronics, delivering a sleek touchscreen interface backed by customisable shortcut keys and a lightning-fast quad-core processor.

More than just fast, it’s responsive – adapting in real time so anglers spend less time navigating menus and more time fishing. Integration with Minn Kota means anglers can easily connect their XPLORE with the best trolling motors and shallow water anchors, offering seamless integration and an enhanced experience. 

“With this win, Humminbird continues its legacy of industry leadership – proving once again that when it comes to innovation on the water, there’s always more to XPLORE,” added Harris.

XPLORE Key Features:

• Seamless Integration: Syncs with Minn Kota motors, shallow water anchors and the OBN for total boat control;
• Advanced Waypoint Management: Create a tailored system with customisable icons and colour-coded waypoints and sync up to 10,000 waypoints with a smartphone;
• Streamlined User Interface: Cross Touch interface offers dual control options – touchscreen capabilities and keypad for precise menu scrolling and operation;
• HD Mapping/SmartStrike: LakeMaster® and CoastMaster™ mapping with coverage for 13,000 U.S. and Canadian lakes, 170 million acres of coastal waters and SmartStrike™ for real-time fish activity predictions – available with purchase;
• Fast and Intuitive: Features a quad-core processor, fast start-up, intuitive shortcuts and easy-to-use touchscreen interface.
• HD Display: Bright and clear screens in all conditions, delivering unmatched visibility for finishing fish, structure and underwater detail;
• Compatibility: Compatible with MEGA Live Imaging, MEGA 360 Imaging and MEGA Side & Down Imaging;
• Choose from: 9”, 10”, or 12” displays, with the ability to personalise the interface and OBN side buttons.