Daiwa launches multi-species ‘fish missile’

On the eve of the world’s largest fishing tackle trade show, Daiwa has launched the Laser Impact Switch Hitter 85S.

The lure, which will be on show at this month’s ICAST,  is said to pull together classic bait behaviours, resulting in a multi-faceted multi-species ‘fish missile’.

“Its performance is something altogether new and based on testing and feedback, something fish have been craving,” said Daiwa Field Marketing Manager, Chris Martin.

“We call it a ‘tail-sliding’ action. You don’t have to work the Switch Hitter as rapidly, because as you twitch the bait, the tail inherently follows the direction of the head, but as it slows down, the tail moves naturally to the other side and readies to dart again.”

“So that’s the twitch of it. But don’t dare categorise the Laser Impact Switch Hitter as a garden-variety floater or slow-sinker – it’s neither. Purposefully, it falls faster than your average sinking twitchbait, which lends the opportunity to fish the Switch Hitter at a variety of depths,” said Martin. “It’s proven effective on west coast calico bass in over 20-feet as well as Gulf of America redfish and trout in less than 5-feet. The Switch Hitter is that versatile.”

Features:

• Quick sinking twitchbait;
• Rolling and tail-sliding action;
• Lazer Impact™ 360-degree reflective technology;
• Tough ABS body;
• BKK 3X treble hooks;
• Length: 85mm/3.5in;
• Weight: 2.3g/.72 oz;
• Depth: 3’ to 20’;
• Colours: Emerald Ayu, Cotton Candy, Blue Pink, Sardine, Max Lazer and Red Head.