New products take centre stage at ICAST for PRADCO-Fishing

New product releases will take centre-stage at the world’s largest fishing tackle trade show for the owner of some of the most iconic lure brands on the planet.

PRADCO-Fishing says that nothing compares to ICAST as the pinnacle of new product launches for the company and its many world renowned brands. Chad Warner told Angling International: “Our focus will be on all of the new product introductions and meeting the media to discuss those.

“We want to get our message out loud and clear that we have some innovative stuff hitting the market. We also want to meet with most of our major customers and show them the exciting developments we have in store.

“Meeting up with our industry peers and friends and having the ability to network, grow partnerships and develop new business also forms a crucial part of the show for us.”

Warner adds that PRADCO-Fishing is coming off the back of a successful first half of the year. “Our business has been very strong, driven by new product releases and core product growth. Another win for us is that we don’t strictly focus on the bass market.

“We have a broad portfolio that has been beneficial. I am optimistic for the remainder of the year even with the geo-political challenges we face.”

Flash Point Jerkbait Junior
Described as BOOYAH’s greatest innovation to date, the Flash Point Jerkbait is a result of demand from pro staffers wanting a top notch jerkbait for use on Live Sonar. It features a slender minnow body with hard lines and a raised mid-section for a heavy return as it is working through the water column. It shows off with an extremely fast darting action and suspends on the pause, but the really key is obvious when you pick one up. The small custom blade fixed to the head of the lure provides a subtle flash for attracting strikes, but also enhances the return on Live Sonar.

• Custom blade affixed to head for bright flash and sonar return
• Slender minnow body for hard cutting action
• Three ultra-sharp satin grey treble hooks
• Reaches ten feet deep on a standard cast
• Features internal tungsten weights for accurate casting
• Suspends head down at a 45-degree angle, mimicking a dying baitfish

Great Lakes Finesse Micro Series
Includes the Mini Micro Tube Head, 2.25” Drop Minnow, Micro Sneaky Underspin, 1.7” Snack Craw, 2” Juvy Craw, Mini Micro Tube Head and the Micro Sneaky Underspin.

ICAST BOOTH No: 4830

T: +1 479 441 1017
www.lurenet.com