Grundéns drops rugged new summer line for hardcore anglers
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As summer approaches, Grundéns – the iconic Swedish brand trusted by commercial crews and serious anglers for more than a century – is doubling down on performance with a new line that doesn’t just look tough but is tough.
Gear that works as hard as you do
We don’t chase trends, says Grundéns. The company designs gear that works, built for brutal heat, long days on the water and whatever else the elements throw your way. The 2025 summer range delivers maximum protection, comfort and utility for those who live on the water.
On the apparel side, its new Tough Sun Series – including the ICAST award-winning Tough Sun Masked Hoodie, Tough Sun Hoodie, Tough Sun Crew and Men’s Long Sleeve Tees – are what Grundéns calls ‘the toughest damn sun shirts on the water.’ With UPF 50 sun protection, HeiQ odour-fighting and heat-regulating tech plus reinforced snag resistance, they are made for the deck and for the dock party.
Footwear that grips, drains, and you can wear all day long
The new Keeper Sneaker and CrossCurrent Boat Shoe offer rugged comfort, fast-drying mesh builds and gum rubber soles that grip through every slip, splash and slam. They are engineered for long days and quick moves from water to land, barefoot-soft and all-day-ready.
Sandals with backbone
Grundéns’ sandals are built like real shoes and are anatomically correct. From the fatigue-fighting Deck-Boss™ (co-developed with SeaDek™) to the rugged Eddyline Slide and anatomically-engineered Fishfinder, this isn’t casual beachwear. It is performance-first, angler-approved gear.
Why It Matters
“We bring almost 100 years of grit from commercial fishing into everything we make,” Grundéns says. “Anglers are stoked. They’re fishing all day in our gear – then can walk into town or bar still wearing it.”
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