Pure Fishing brand reopens store in home city

A popular Pure Fishing brand has celebrated the reopening of its outlet store in its home city.

The group’s fishing tackle storage solutions brand, Plano, cut the ribbon on the remodelled Illinois store that showed off its expanded selection of products and a tribute wall celebrating the legacy of Plano Molding against a backdrop of the company’s bright, new branding.

The milestone event was attended by local dignitaries and State Representative Jed Davis.