UK retailer reveals customers favourite products
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The loyalty card issued by the UK’s largest fishing tackle retailer has enjoyed phenomenal growth.
In the last financial year Angling Direct reported a 50% increase in membership to over 330,000 and it has even spawned its own MyAD Choice Awards voted by members. This year’s Best New Product was revealed earlier this month as the Sonik Xtractor carp rod.
Runner-up in the category was the Shimano TX-2A carp rod.
The full list of winners were:
Best New Product
Sonik Xtractor+ Carp Rod 10ft 3.5lb; Runner-up: Shimano TX-2A Carp Rod 12ft Intensity.
Best Tech Product
Delkim Txi-D V2 Presentation Set;
Runner-up: Deeper QUEST Bait Boat.
Best Innovation
Trakker Tempest RS 150 Camo Bivvy;
Runner-up: Deeper Chirp+ 2.
Best Reel
Shimano Aero Technium MGS XTD 14000;
Runner-up: Daiwa 23 Super Spod 45 SCW.
Best Bankside Essential
Solar SP C-Tech Bedchair MKII;
Runner-up: Korda PVA Kontainer System 10L.
Best Tackle Box Essential
Nash Claw Long Shank Hook – Micro-Barbed;
Runner-up: Solar Tackle P1 Baiting Needle With Boilie Stop Dispenser.
Best Luggage Product Trakker NXC Camo Deluxe Rucksack;
Runner-up: Solar SP C-Tech Large Rucksack.
Best Bait
Sticky Baits Krill Active Boilies;
Dynamite Swim Stim F1 Sweet Pellets.
