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Livingston Lures – the pioneer in EBS (Electric Baitfish Sound) technology – has launched its 2025 range of new products with an eye on its emerging European market.
The Texas-based business has unveiled the Jerkmaster 121 Deep Plus, Plopmaster Topwater and Vapor Deep Plus Crankbait, which are already available at select distributors and retailers in the US and have also been designed with Europe in mind.
Livingston has been targeting the European market for a number of years and is building up a steady list of distributors in the region. One of the latest to sign up is Skroutz.gr, the largest e-commerce platform in Greece. The company’s products can already be seen on its website.
Livingston is also expected to finalise a sales agreement with pecher.com, one of the largest online retailers in France.
Erick Arnoldson, VP of Operations at Livingston Lures, said: “We are excited to introduce these innovative lures to the fishing community in the US and Europe. Our new line-up is designed to elevate the fishing experience, providing superior performance, durability and value.”
Jerkmaster 121 Deep Plus
A slow sinking lure that has been enhanced by EBS Technology. It boasts a unique body and lip configuration that delivers a dynamic darting action that can reach depths of up to 15ft. Its internal weight transfer system ensures long casts, making it ideal for efficiently covering expansive areas.
Plopmaster Topwater
Designed for bass and other surface feeding species, this lure features a robust through-wire construction and a cupped tail that produces a loud splashing action. The integration of EBS attracts aggressive strikes, making it suitable for anglers of all skill levels.
Vapor Deep Plus Crankbait
With its sleek 50mm body and innovative circuit board bill, it dives quickly to depths of up to 15ft, maintaining a tight, vibrating action. It effortlessly navigates through grass and deflects off cover thanks to its advanced design and EBS technology – extending the attraction of the range beyond that of traditional lures.
T: +1 210 410 2041
erick.arnoldson@livingstonlures.com
www.livingstonlures.com
