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The Japanese economy and a poor weather forecast may have put a dampener on the Osaka Fishing Show, but it still did not stop huge crowds attending one of the country’s largest tackle events.
The impressive booths of domestic giants like Daiwa, Shimano and Gamakatsu were packed to the rafters with eager fishermen savouring the delights of the myriad of new products on display. In all, 42,054 visitors attended – down 9% from the 46,206 of the previous year – but you would not have noticed by the throng of anglers packing the aisles.
Yoshi Dohi, Director of Osaka Fishing Tackle Cooperative Association, told Angling International: “The poor weather and high admission ticket prices may have had an impact. In the Japanese market, prices of goods have risen sharply due to the weak yen, so people are being strict about consumption and are only purchasing products that they need.
“It is important for young people to enter the market and as an industry we continue to work to increase fishing resources, increase fishing spots and improve the environment.”
Visitor Rob Carter, owner of Angling International, said: “The crowds were crazy – especially around the impressive booths of Daiwa and Shimano. It was Daiwa as far as the eye could see in a hall that it dominated. Its booth was so big that it needed its own map. What a way to make a statement in your domestic market!“
Spotted among a show floor dominated by home brands was that of the most American of companies, AFTCO. Its classic apparel has been brought to Japan by partners Sunline and it was appearign at the show for the first time. “By my reckoning it was the only US brand with its own booth,” said Carter. “Sunline’s senior associate in the international sales team told me that Japanese consumers love US brands.
“It also proves once again that shows are ideal for breaking into new markets. There is no better way to grab attention and make the new connections you need to get started. If you are seeking a similar impact to AFTCO, but in Europe, drop me a line and let me put your brand in front of customers at Angling International LIVE.”
rob@angling-international.com
