Europe

Award-winning Indonesian tackle supplier has big ambitions in Europe

Anthony Hawkswell January 7, 2025

Top Indonesian tackle supplier PT Central Sarana Pancing made an immediate impact on its return to its first European trade show for four years in 2024.

The company – owner of the Relix, Relix Nusantara and Carplinq brands – announced a major European distribution agreement with Hungarian bait and tackle supplier Energofish and picked up an award in the Spinning & Baitcasting category of the Product Showcase for the Cangkek Alap-Alap 682 SP rod.

Rivai Susanto (top image, centre), PT Central Sarana Pancing owner, told Angling International: “Our first experience of the Angling International LIVE show was good, making an important sales agreement with Energofish and meeting a number of potential new customers. Several of our products featured in the awards which delivers promotional opportunities for our brands.”

Susanto added that Europe – alongside the USA and Asia – are priority target markets for PT Central Sarana Pancing and that the group has plans in the pipeline to have an office and warehouse based in Europe this year to facilitate its expansion in the region.

The business is also looking forward to the switch of the show from September to June – a date it says is better for the company. “Mid-June is a good time for us to promote next year’s products.”

Susanto says post-Covid inventory issues have eased and that the market is returning to normal. Over the last year its top performing products, many of which will be on show in Bratislava, included: