Skwala Fishing’s new distributor expects it to be ‘a leader in Europe’

Fishing apparel from an award winning US brand will be available in Europe for the first time following a distribution agreement reached with Denmark-based Catch Partners.

Starting from February 1st next year, Catch Partners will be representing Skwala Fishing’s line of waders, footwear, outerwear, insulation and sportswear in the region, focusing on key Scandinavian markets that include Denmark, Norway, Sweden, and Finland as well as central and southern Europe.

“Since we launched Skwala Fishing in 2022, we have had our eyes on Europe. Its line of technical apparel is perfectly suited for the demands of European anglers,” said Kevin Sloan, Skwala’s CEO/Founder. “When we searched for European partners to help with this deployment, Hanna and the team at Catch quickly surfaced as the perfect solution. Their experience with premium brands will serve Skwala well in this market.”

Hanna Bossow Vestergaard, CEO at Catch Partners, added: “We have been watching Skwala since it launched. We are impressed with the experience of the team, the incredible product line it has already come to market with and its vision for the future. We expect Skwala to be a leader in fly fishing apparel in Europe very soon.”

The partnership is the first step in an expanded distribution plan for the Montana-based fly fishing company. “We have seen great success in our wholesale strategy in the early years of our business,” said Rich Hohne, Skwala CMO. “With our product line growing in the next few years, the time is perfect for the brand to extend our reach across the globe.”

The move into Europe follows the opening of wholesale partnerships by Skwala in Canada (Fishtales and Bow River Troutfitters) and Australia (The FlyFisher).