South African tackle supplier sold to global retail group

One of the largest suppliers of fishing tackle in South Africa has been sold to a leading global retail group.

Holdsport – owner of Sportsmans Warehouse – has been acquired by Frasers Group, which boasts a collection of some of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills and Evans Cycles. Holdsport is a diversified business operating across retail, wholesale, distribution and e-commerce focused on the sport, outdoor and recreation sectors across South Africa and Namibia.

It is home to Sportsmans Warehouse, a leading supplier of fishing tackle, outdoor, camping, hiking and adventure brands. In the financial year ended February 2024, sales generated exceeded R3 billion (£130m). With a total of 88 stores across the two countries and a rapidly growing e-commerce offering, Holdsport’s network will act as a platform to expand Sports Direct across the region, says Frasers. It said: “Frasers Group will utilise this strong position to grow its sports, fashion and brand distribution presence, furthering the group’s commitment to international expansion.”

The acquisition includes Holdsport’s infrastructure, including modern warehouses with capacity for growth and offices in Johannesburg and Cape Town as well as factories that support local manufacturing and distribution.

Michael Murray, CEO of Frasers Group, said:” Holdsport has built an incredible brand and reputation across Southern Africa and we see potential in combining its regional expertise and own brand with our scale and resources, to establish a strong platform for growth. This acquisition is a great step forward for us, not only in expanding our footprint, but also in enhancing our ability to meet rising demand for high quality sporting goods in a region with such dynamic growth.”