Rec-Com Outdoors underlines its global growth ambitions with international sales appointment

Rec-Com Outdoors, the US parent company of several top fishing brands, has signalled its global intent with the appointment of an international sales representative.

The company, owner of brands that include Diamond Fishing Products, Zacatak Lures and Hi-Liner Fishing Gear, has appointed Richard White (pictured) to the role and tasked him with the job of driving sales and strengthening Rec-Com Outdoors’ position across key international markets.

White brings a wealth of expertise from his previous position at Tropic Star Lodge, where he built lasting connections and developed an understanding of the needs of the global market. He said: “I am thrilled to join Rec-Com Outdoors and take on this new role. This is a company full of passionate, dedicated people and I am excited to bring my experience to the table to help our brands grow worldwide.”

Anthony Puleio, Sales Director at Rec-Com Outdoors, added: “Richard’s ability to connect with people and his strong understanding of the international market make him an ideal fit for the company. He will be instrumental in serving our dealer network and supporting our continued growth as we expand into new regions.”