GSM Outdoor announces second acquisition in a week

Just days after announcing the acquisition of K&E Tackle, fast-growing GSM Outdoors has added another US brand to its increasingly growing portfolio.

California-based Roboworm, a manufacturer of high-quality custom-poured worms, has joined GSM. Founded in 1989 by Harvey Stamp and his son Greg, the bait has become a soft plastic staple in the fishing industry.

“When you think of impactful soft plastic brands in the bass fishing space, you can’t have the conversation without talking about Roboworm,” said Crispin Powley, GSM Senior VP of Fishing. “Equally as iconic as the Senko from Yamamoto or the Rat-L-Trap from Bill Lewis, the straight-tail Roboworm has a place in the tacklebox of every bass angler. We consider ourselves fortunate to bring the  brand under our roof and aspire to add innovative designs and unparalled distribution”