Daiwa US takes on distribution of world’s largest fishing line maker

Daiwa has partnered with the world’s largest fishing line manufacturer to distribute the brand in the North and South American markets.

Products from XBRAID, a 70-year-old Japanese producer, will now be available in the Americas through the Japanese tackle giant. Daiwa Marketing Manager, Marc Mills, said: “The brand is the ideal addition to our already wide spectrum of fishing lines.

“XBRAID of Japan sits at the top of the food chain among all braided fishing line brands in the North American market and is much more technically advanced. It really caters for the angler who wants to take his or her fishing techniques to the next level – a level they have never dreamt of achieving.

The company’s proprietary WX Method has revolutionised the manufacturing of PE (polyethylene) braided fishing lines.