Foundation Outdoor Group signs exclusive deal with GAHO

One week ahead of ICAST, Foundation Outdoor Group has announced a new partnership with GAHO Outdoor Products, providing exclusive distribution rights across the globe.

GAHO manufactures high quality, precision reel seats for major fishing rod OEMs, manufacturers and consumers. Foundation Outdoor Group will be displaying a full line of GAHO CCT reel seats at ICAST next week.

“GAHO adds yet another quality option for our D2C and B2B customers,” said Hunter McKamey, Foundation’s Vice President. “The quality and precision of the GAHO product line are a great complement to the stable of exceptional brands we already provide to our clients.”

Although GAHO has been delivering premium reel seats to businesses for many years, the partnership with Foundation offers the opportunity to reach customers directly with the GAHO brand, whether through Foundation’s business-to-business direct sales organisation, the newly launched Mud Hole Advantage tiered business buying programme, or through MudHole.com, the world’s largest supplier of rod building and tackle crafting goods to custom rod builders.

“GAHO’s focus on innovation and quality is extremely important to us,” Foundation’s President and COO, Brook Oliva, said. “We only carry brands that meet our high standards, and GAHO delivers with incredible value as well.”

The newly formed relationship provides Foundation with exclusive global distribution rights for GAHO products, except in mainland China, where GAHO is headquartered. Along with American Tackle, CRB, MHX and ProProducts, GAHO products will be displayed at ICAST 2024. To learn more, or to set up an appointment with Foundation Outdoor Group for ICAST, email sales@foundationoutdoorgroup.com or call +1 407 706-0321.