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Big retailer: European trade show has delivered us new brands

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Europe’s largest carp website knows the value of visiting the region’s premier fishing tackle trade show – and it boasts some of the biggest brands to prove it.

French-based Chronoloisirs – owner of the www.chronocarpe.com online sales portal – has been a regular visitor to the event and says that a European show is important for the dynamism of the fishing market in general and is also a good way for retailers to discover new brands and to meet suppliers.

Gaël Galtié, the company’s Purchasing and Marketing Manager, told Angling International: “Since we visited the European show we have been able to add names to our catalogue that include Sonik Sports, Wychwood (Leeda), Avid Carp (Preston Innovations), Carp Zoom (Fisch KFT), Extra Carp (Ribosport MM), Pure Fishing, Svenden Sport and many others. We are still searching for innovative items or brands that are not readily available in France.”

The company’s website is the biggest that specialises in carp fishing tackle in Europe and boasts a turnover of over 10.5m euros. Its catalogue is translated into seven languages with its customer base headed by anglers from France, Spain and Belgium.

“All types of carp fishing tackle is catered for, but our best sellers include bait boats, bivvies, rods, reels, bite alarms and those that add comfort for anglers like bedchairs, level chairs and sleeping bags.

“Tackle like that will be among the products we will be particularly looking for at Angling International LIVE in Budapest.”

Founded in 2005, Chronoloisirs started business in a premises at the foot of the Pyrenees mountains with a small warehouse employing just five people. It now has over 30 staff and a warehouse that covers over 4,000 square metres.

“The strength of Chronoloisirs is offering customers a ‘best’ buying experience that includes competitive prices and ‘extra’ fast delivery,” explained Gaël .

Gaël (below), who joined the company over 17 years ago, said that the carp fishing in France is stable, but slightly down on previous years. “Inflation, floods and the lack of involvement of the fishing federations in France to promote fishing – especially among young people – are the main reasons for the slide in participation.”

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