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US lure maker is planning ‘baits for Europe’ at Angling International LIVE


A major US lure maker is delighted to be backing the new trade show for Europe and ‘can’t wait’ to show off three new baits specifically designed for anglers in the region.

Livingston Lures, which shot to fame when its Howeller DMC bait helped Randy Howell win the richest prize in bass fishing in 2014, will be back in Budapest in September to exhibit at Angling International LIVE.

Erick Arnoldson (pictured), the company’s Executive Sales Director, told Angling International: “We have some new lures designed specially for the European market and we can’t wait to show them off. One of our pros, Steven Paul, is already booked to fly over to Holland this month to film them in action with some of the best anglers out there.”

Arnoldson added: “The European show is the place to be if you want to be trading in Europe. Last year we secured a sales agreement with Netherlands webshop Visdeal and are really pleased about how well product is moving. We will be looking to add more partners at this year’s event.”

Livingston has identified Europe as a major area of growth for the company and has attended the last two European shows. “We have been pleased at how our products have been received. Maintaining those relationships – and creating new ones – is important to us. We know success in Europe will not come overnight.

“We are looking forward to another chance to tell people about our awesome lures and groundbreaking EBS (Electronic Bait Sound) Technology which is gaining admirers across the region.”

Arnoldson said that raising the profile of Livingston Lures is the brand’s priority at Angling International LIVE, but added: “The show is also an important tool for us to keep abreast of what is happening in the European marketplace and get to know about the current and emerging trends. That is critical to us. Trade shows like this are essential for the industry. They give manufacturers a chance to get their messages across. Without a platform to work from, it can be a case of out of sight, out of mind.”

Below: Steven Paul (left) and Erick Arnoldson.

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