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American Tackle to lead Foundation Outdoor China Fish charge


The Foundation Outdoor Group will be travelling from the US to attend the reconvened China Fish trade show for the first time.

But it will not be a step into the unknown for one of the world’s largest suppliers of fishing rod components and equipment. It will be accompanied by its recently acquired American Tackle brand – one of the most decorated winners in the China Fish Best New Product Awards and an ever-present at the show since at least 2014.

American Tackle is just part of a growing family of brands specialising in rod components. At China Fish be ready to learn about Foundation’s family of world class brands, including CRB, MHX and ProProducts. Brook Oliva, group President and COO, told Angling International: “This will be the first time Foundation Outdoor Group will be in Beijing and we are excited to be featuring innovative rod components and products from American Tackle, including the Tsuka2 Complete Carbon Handle, winner of the Best of Show at ICAST last year.

“And we are looking forward to sharing information regarding a wide variety of fishing rods and rod building products from our other brands. We also relish showing how our expertise in rod building can bring business solutions to potential customers, from the largest brands and rod designers to custom builders and OEMs.

“We are looking to grow our sales, whether it’s with major brands or expanding our network of distribution partners – particularly now we are developing larger European and Asian growth strategies. The Foundation Outdoor Group has the knowledge, experience, relationships and innovative products to help grow the businesses of customers as well as ours.”

To set up an appointment with Foundation Outdoor Group at China Fish now call +1 407 706 0321 or email sales@foundationoutdoorgroup.com

China Fish booth no. C270.

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