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Former 13 Fishing VP of Sales joins BKK Hooks


Former 13 Fishing Vice President of Sales, Michael ‘Sully’ Sullivan has joined emerging Chinese brand BKK Hooks.

He will take on the role of President of Sales and head a team responsible for expanding commercial sales operations in the Americas, reporting to Magnus Gunnarsson, BKK Americas General Manager.

During his nine-year tenure at 13 Fishing, the company increased sales by more than 1,300% in the fishing rods, reels, combos, apparel and bait business segments and grew revenue faster than the market to achieve solid brand positioning.

Prior to his tenure at 13 Fishing, Sullivan received a BS from the University of Minnesota and held numerous retail purchasing, operational, business development and marketing roles of increasing responsibility at Target Corp. from 2006 to 2011 and subsequently at Gander Mountain from 2011 to 2014, where he led a team of buyers as the Director of Fishing Division.

“We are pleased to welcome Sully to the BKK team to lead our commercialisation efforts in the Americas,” said Gunnarsson. “Sully has built a distinguished career within the retail and fishing industries, bringing more than 17 years of sales, marketing and strategy experience that will be instrumental in growing our sales operations. This is critical as we look to continue our rapid brand growth and market penetration. I look forward to Sully’s leadership and advancing our robust commercialisation strategy.”

“I am thrilled and honoured to join the BKK team,” said Sullivan. “BKK has become an established brand across the globe, known for manufacturing cutting-edge, premium-quality hooks. Leading its already explosive sales expansion efforts in the Americas will be an incredibly exciting journey!”

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