The baitcasting industry has been selling the same hedged promise for 30 years, and that hedge is finally breaking, says Patrik Zander, founder of Swedish reel brand Svivlo. Zander writes: “An American angler named John ...

Plastools says it has two advantages over line suppliers competing with it for business in Europe: its location in northern Italy that puts it within a convenient two-hour flight of most of its customers, and ...

Livingston Lures is lining up major developments across the bass, musky, saltwater and commercial fishing markets. Long known for its patented EBS Technology and willingness to challenge conventional lure design, Livingston is entering ICAST 2026 ...